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The Gartner hype cycle is a graphical presentation developed, used and branded by the American research, advisory and information technology firm Gartner to represent the maturity, adoption, and social application of specific technologies. The hype cycle claims to provide a graphical and conceptual presentation of the maturity of emerging ...
Gartner was the target of a federal lawsuit (filed May 29, 2009) from software vendor ZL Technologies challenging the "legitimacy" of Gartner's Magic Quadrant rating system. [7] Gartner filed a motion to dismiss by claiming First Amendment protection since it contends that its MQ reports contain "pure opinion", which legally means opinions that ...
It wasn’t a new term (it appeared in one of Gartner's famous hype cycle reports back in 2020) but as the summer of 2022 came to a close, the inbound flow of messages and pitches I received were ...
Leading Analyst Firm Includes Sonic Foundry in Five 2012 Hype Cycles Mediasite cited as a sample vendor for video content management and delivery, video search and lecture capture MADISON, Wis ...
One way to model product adoption [9] is to understand that people's behaviors are influenced by their peers and how widespread they think a particular action is. For many format-dependent technologies, people have a non-zero payoff for adopting the same technology as their closest friends or colleagues.
In the last eight years, since starting Cameo, there's been hype cycles. When I started, it was all about micromobility. Then it was AR and VR, and then there was a blockchain cycle.
Gartner is a research and advisory firm [21] [22] [23] with three business segments: research, conferences, and consulting. [24] As of December 2024, Gartner has over 21,000 employees globally and operates in 90 countries and territories. [24]
The term hype culture refers to a cultural trend within contemporary consumer culture, that corresponds to the constant search of the last "big thing". [1] This phenomenon circulates around the concept of expectation, [2] more precisely it is characterized by an attitude of excessive and positive expectations that consumers attach to products, services or technological advancements which have ...