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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Emotional reasoning is a cognitive process by which an individual concludes that their emotional reaction proves something is true, despite contrary empirical evidence. Emotional reasoning creates an 'emotional truth', which may be in direct conflict with the inverse 'perceptional truth'. [ 1 ]
"Here, we're talking about emotional hurt, which conveys a deeper level of vulnerability and that is connected to the interpersonal dynamic of feeling disregarded," Dr. Eshtehardi says. 2. "I feel ...
Furthermore, Campbell introduced the importance of the audience's imagination and will on emotional persuasion that is just as important as basic understanding of an argument. [20] Campbell, by drawing on the theories of rhetoricians before him, drew up a contemporary view of pathos that incorporates the psychological aspect of emotional appeal.
Belief bias, an effect where someone's evaluation of the logical strength of an argument is biased by the believability of the conclusion. [87] Illusory truth effect, the tendency to believe that a statement is true if it is easier to process, or if it has been stated multiple times, regardless of its actual veracity.
In other words, the theory suggests that researchers are able to examine an individual's appraisal of a situation and then predict the emotional experiences of that individual based upon his or her views of the situation. An example of a particular emotion and its underlying appraisal components can be seen when examining the emotion of anger.
For example, saying, 'I hear what you’re asking, and I want to give you an answer right now. ... "Maintain a firm yet polite demeanor, and avoid getting drawn into emotional arguments or ...
In rhetoric, emotive or emotional conjugation (also known as Russell's conjugation) [1] is a rhetorical technique used to create an intrinsic bias towards or against a piece of information. Bias is created by using the emotional connotation of a word to prime a response from the audience by creating a loaded statement.