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Elihu Katz was a psychologist in the School for Communication at the University of Pennsylvania when he collaborated with Lazarsfeld in 1955. Their research aimed to observe the flow of influence at the intersections of mass and interpersonal communication which resulted in the book Personal Influence.
The "communication perspective" entails a shift in focus from theory to praxis. [7] According to Rose, language and communication "creates, shapes, and limits the diverse social worlds in which we live, and the coordinated management of meaning is the most comprehensive statement of social construction and emphasizes recursiveness.
Interpersonal communication research addresses at least six categories of inquiry: 1) how humans adjust and adapt their verbal communication and nonverbal communication during face-to-face communication; 2) how messages are produced; 3) how uncertainty influences behavior and information-management strategies; 4) deceptive communication; 5 ...
Health communication is the study and practice of communicating promotional health information, such as in public health campaigns, health education, and between doctor and patient. [1] The purpose of disseminating health information is to influence personal health choices by improving health literacy.
Direct communication clear states what their intentions or instructions are, while indirect communication relies on different forms of communication to relay their meaning or intentions. Direct communication strategies: using imperatives, statement of prohibition, instructions, statement of permission/preference, or suggestions.
Assertiveness is the quality of being self-assured and confident without being aggressive to defend a right point of view or a relevant statement. In the field of psychology and psychotherapy, it is a skill that can be learned and a mode of communication. Dorland's Medical Dictionary defines assertiveness as:
In his article "The Two Step Flow of Communication", Elihu Katz, [13] [14] found opinion leaders to have more influence on people's opinions, actions, and behaviors than the media. Opinion leaders are seen to have more influence than the media for a number of reasons. Opinion leaders are seen as trustworthy and non-purposive.
The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.