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This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration. [5]
The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
JioCinema, the streaming platform run by India's Reliance Industries, on Thursday cut prices of its premium offering to as low as 29 rupees ($0.3480) a month, heating up competition for Netflix ...
ManoramaMAX is an Indian subscription video on-demand and over-the-top streaming service, owned and operated by MM TV Ltd. It was launched on 1 September 2019. The app combines the offerings of Mazhavil Manorama and Manorama News. It is an on-demand video streaming platform providing entertainment and news exclusively in Malayalam language. [1]
Disney+ Hotstar is an Indian subscription video-on-demand over-the-top streaming service owned by JioStar, a joint venture between Reliance Industries, Viacom18 and Disney India.
JioCinema is an Indian subscription video-on-demand over-the-top streaming service owned by JioStar, a joint venture between Reliance Industries, Viacom18 and Disney India. the service was launched on 4th May 2016.
India Today (formerly Headlines Today) is a 24-hour English language television news channel based in Noida, Uttar Pradesh that carries news, current affairs and business programming in India. The channel is owned by TV Today Network Ltd , which is a part of Living Media .
ALTT is an Indian content-based video-on-demand platform. ALTT is available across 32 different interfaces for its viewers. [7] The content has been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Chromecast, Android TV, Apple TV, Amazon Fire TV, Roku, and Windows (Windows PC, Windows Mobile, Windows tablet).
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