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Lego Group reports record loss for 2003 fiscal year. The colors Dark Stone Grey (199), Medium Stone Grey (194) and Bright Purple (221) replaces Dark Grey, Grey and Medium Reddish Violet, respectively. The color Medium Lilac (268) is introduced. Jorgen Vig Knudstorp is appointed CEO of The Lego Group (The first non-family CEO in Lego history).
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
According to David C. Robertson, author of the Lego history "Brick by Brick," the company foundered in the late 1990s as it made ill-fated attempts to enter the digital space.
Lego is a shortened form of the Danish word Leg godt, meaning "play well". [12] The company eventually became known as The Lego Group. [ citation needed ] Years later, he said, "Not until the day when I said to myself, 'You must make a choice between carpentry and toys' did I find the real answer."
The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded in 1932, by Ole Kirk Christiansen. [7] The name Lego is derived from the Danish phrase leg godt, meaning "play well".
The book was listed by Forbes as one of their staff choices for "The Best Books Of 2013". [1] Johnny Davis, writing for The Guardian in 2017, mentioned that the book "has become a set business text", with Sony, Adidas and Boeing "said to refer to it", as the company's revival "has been called the greatest turnaround in corporate history".
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.