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Lux Soap was introduced to America in 1925 by the Lever Brothers. [6] It was a white soap packaged in pastel colors designed to be comparable to the finer French soaps, but more affordable. [ 7 ] Once Lux Soap began its national campaign in 1926, it was also advertised for men and children. [ 7 ]
Lever Brothers was one of several British companies that took an interest in the welfare of its British employees. [7] The model village of Port Sunlight was developed between 1888 and 1914 adjoining the soap factory to accommodate the company's staff in good quality housing, with high architectural standards and many community facilities.
As well as soap and glycerine, the factory also produced Lifebuoy antiseptic soap, Monkey Brand soap, Lux flakes and toilet soap, Pears soap, Rinso, Persil, Solvol, Omo, Handy Andy, and Continental packet soups. William Lever is credited as being the first soap manufacturer to imprint a brand name on a bar of soap ("Sunlight") and wrap it ...
Lux – women's soap, shower gel, and lotions (Caress in the United States) Master – men's facial wash and cleanser (Philippines) Matey – children's bubble bath; Mentadent – toothpaste [10] [11] (except for North America) Mist – soap (Egypt) Nameera – halal skincare range (Indonesia) Neutral – Hygiene products; Noxzema – skincare ...
In 1936, when sponsor manufacturer Lever Brothers (who made Lux brand soap and detergent) moved the show from New York City to Hollywood, the program began to emphasize adaptations of films rather than plays. The first Lux film adaptation was The Legionnaire and the Lady, with Marlene Dietrich and Clark Gable, based on the film Morocco.
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