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A business idea is a concept envisioned by individuals or teams that can be monetized through the delivery of products or services. Serving as the foundation for entrepreneurial ventures, a robust business idea is essential for the development and success of new enterprises.
Drawing on contingency theory, an idea central to new business development is that different product-market- technology combinations can require different marketing strategies and business models to make them a success (Tidd et al., 2005).
Entrepreneurship employs what Schumpeter called the "gale of creative destruction" [39] to replace in whole or in part inferior offerings across markets and industries, simultaneously creating new products and new business models, [citation needed] thus creative destruction is largely [quantify] responsible for long-term economic growth.
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. [1] [2] While entrepreneurship includes all new businesses including self-employment and businesses that do not intend to go public, startups are new businesses that intend to grow large beyond the solo-founder. [3]
NEXT surveyed 1,500 small business owners aged 18-64 across industries and regions in late October and November 2024 to share findings about how economic factors are shaping business in the new year.
The process of the idea genesis can be made internally or come from outside inputs, e.g. a supplier offering a new material/technology or from a customer with an unusual request. The fourth element is the idea selection. Its purpose is to choose whether to pursue an idea by analyzing its potential business value.
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