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Here's how to get creative and zero in on a name that will stand the test of time. From Brainstorm To Buzzworthy: 5 Ways to Make Your Product Name Memorable & Brandable Skip to main content
Advertising guru Al Ries said: "The name is the single most important decision you'll ever make as a company." [2] [3] Much of the company's work is for naming products, with related suggestions for product characteristics, such as the color of a pill. [3] Another part of this work is to verify that the suggested name is not already in use. [7]
In marketing, product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image ...
The following partial list contains marks which were originally legally protected trademarks, but which have subsequently lost legal protection as trademarks by becoming the common name of the relevant product or service, as used both by the consuming public and commercial competitors. These marks were determined in court to have become generic.
Catchword was founded in May 1998 as a naming agency by Maria Cypher, Laurel Sutton, and Burt Alper.The company initially focused on technology and start-up companies, but later broadened its scope to cover other industries. [2]
Common Platform Enumeration (CPE) is a structured naming scheme for information technology systems, software, and packages. Based upon the generic syntax for Uniform Resource Identifiers (URI), CPE includes a formal name format, a method for checking names against a system, and a description format for binding text and tests to a name.
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The naming convention will create an identifier for that version or model of product or goods. [1] [2] The use of UPC codes may come to replace the need for such naming conventions as bar code readers become common. Speakable product name codes or strict names are still needed for marketing and customer service aspects.
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