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McLuhan was born on July 21, 1911, in Edmonton, Alberta, and was named "Marshall" from his maternal grandmother's surname.His brother, Maurice, was born two years later. His parents were both also born in Canada: his mother, Elsie Naomi (née Hall), was a Baptist school teacher who later became an actress; and his father, Herbert Ernest McLuhan, was a Methodist with a real-estate business in ...
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]
Marshall McLuhan argues that technologies—from clothing to the wheel to the book and beyond—are the messages, rather than the content of the communication. Basically, in its fundamental essence, The Medium is the Massage is a graphical and creative representation of his " medium is the message " thesis explored in Understanding Media .
"An Interview With Marshall McLuhan: His Outrageous Views About Women." by Linda Sandler. Miss Chatelaine, September 3, 1974, pp. 58–59, 82–87, 90–91. "It Will Probably End the Motor Car: An Interview With Marshall McLuhan." by Kirwan Cox and S. M. Crean. Cinema Canada, August 1976, pp. 26–29. "Interview With Professor Marshall McLuhan."
A blank tetrad diagram. Marshall McLuhan's tetrad of media effects [1] uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.
Marshall McLuhan in 1967. The Medium Is a Massage presents McLuhan reading prose over a range of sound effects, [2] described by author Alex Kitnick as "a discordant landscape of sonic clangs and bangs, backwards guitars, and commercial jingles", [5] using novel sound techniques to "demonstrate McLuhan's theories concerning the effects of the electronic age."
The Gutenberg Galaxy: The Making of Typographic Man is a 1962 book by Marshall McLuhan, in which he analyzes the effects of mass media, especially the printing press, on European culture and human consciousness.
Marshall McLuhan is a biography written by Canadian author Douglas Coupland as a part of Penguin Canada's Extraordinary Canadians series. It was published in March 2011 in the US by Atlas & Company under the title, "Marshall McLuhan: You Know Nothing of my Work!".
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