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The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, and the state of Quintana Roo in Mexico. Eastern Standard Time ( EST ) is five hours behind Coordinated Universal Time ( UTC−05:00 ).
An hour of syndicated programming time (between 7:00 and 8:00 p.m. in the Eastern and Pacific time zones) is lost in the Central and Mountain time zones since network primetime in those areas starts at 7:00 p.m., forcing stations in Mountain or Central time (or in parts of both zones) to choose between airing their 6:00 p.m. newscast and ...
Such designations can be ambiguous; for example, "CST" can mean China Standard Time (UTC+08:00), Cuba Standard Time (UTC−05:00), and (North American) Central Standard Time (UTC−06:00), and it is also a widely used variant of ACST (Australian Central Standard Time, UTC+9:30). Such designations predate both ISO 8601 and the internet era; in ...
Prime time is commonly defined as 8:00–11:00 p.m. Eastern/Pacific and 7:00–10:00 p.m. Central/Mountain. On Sundays, the major broadcast television networks traditionally begin their primetime programming at 7:00 p.m. (Eastern/Pacific, 6:00 p.m. Central/Mountain).
Standard time in the contiguous United States, illustration 1903. From east to west, the four time zones of the contiguous United States are: Eastern Time Zone (Zone R), which comprises roughly the states on the Atlantic coast and the eastern two thirds of the Ohio Valley.
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Prime time is the highest-profile television daypart, from 7:00 or 8:00 p.m. to 10:00 or 11:00 p.m., depending on the network and time zone. The highest rated programs on television often air during prime time, and almost all scripted programming (except soap operas, game shows, and more recently, sketch comedy shows) air during the prime time ...
Depending on their choice of feed, CBS stations have the option of airing Let's Make a Deal at either 10:00 a.m. or 3:00 p.m. Eastern (airtime adjusted by time zone), and/or The Young and the Restless at 11:00 or 11:30 a.m. local time (in the Central, Mountain, and Pacific time zones).