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  2. CMD Group - Wikipedia

    en.wikipedia.org/wiki/CMD_Group

    CMD Group, formerly Reed Construction Data and Construction Market Data, is a provider of business information for the North American construction industry. CMD is owned by ConstructConnect. Its historical roots lie in Construction Market Data, founded in 1982 to publish construction leads and market data.

  3. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

  4. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

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  6. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that becomes sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an ...

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  8. Facebook onion address - Wikipedia

    en.wikipedia.org/wiki/Facebook_onion_address

    The site also makes it easier for Facebook to differentiate between accounts that have been caught up in a botnet and those that legitimately access Facebook through Tor. [6] As of its 2014 release, the site was still in early stages, with much work remaining to polish the code for Tor access.

  9. Buy now, pay later company Affirm strikes $4B loan deal with ...

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