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2. Tom Ostrom - Wikipedia

   en.wikipedia.org/wiki/Tom_Ostrom

   His work helped further the "ABC" tripartite model of attitudes (affect, behavior, cognition). He also furthered the field of attitude measurement with more valid and reliable rating scales. His research program on impression formation demonstrated the role of memory in social judgment.

3. Attitude (psychology) - Wikipedia

   en.wikipedia.org/wiki/Attitude_(psychology)

   "The behavioral component refers to behaviors or experiences regarding an attitude object". [28] An influential model of attitude is the multi-component model, where attitudes are evaluations of an object that have affective (relating to moods and feelings), behavioral, and cognitive components (the ABC model). [29]

4. Thomas Gilbert (engineer) - Wikipedia

   en.wikipedia.org/wiki/Thomas_Gilbert_(engineer)

   Conjointly using these two models in a 2x3 matrix (P = B × E to create a top and bottom row, and the ABC model to create three columns across each of the two rows), Gilbert identified six variables which he believed were necessary to improve human performance: information, resources, incentives, knowledge, capacity, and motives.

5. Decisional balance sheet - Wikipedia

   en.wikipedia.org/wiki/Decisional_balance_sheet

   Psychology professor Finn Tschudi's ABC model of psychotherapy uses a structure similar to a decisional balance sheet: A is a row that defines the problem; B is a row that lists schemas (tacit assumptions) about the advantages and disadvantages of resolving the problem; and C is a row that lists schemas about the advantages and disadvantages of ...

6. Stereotype - Wikipedia

   en.wikipedia.org/wiki/Stereotype

   The ABC model, proposed by Koch and colleagues in 2016 is an estimate of how people spontaneously stereotype U.S social groups of people using traits. Koch et al. conducted several studies asking participants to list groups and sort them according to their similarity. [ 27 ]

7. AOL Mail

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   Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!