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The Philishave shaver was invented by Philips engineer Alexandre Horowitz, who used rotating cutters instead of the reciprocating cutters that had been used in previous electric shavers. The shaver was introduced in 1939, though initial production was limited due to the outbreak of World War II (the production facility in Eindhoven , the ...
Philips Norelco is the American brand name for electric shavers and other personal care products made by the Consumer Lifestyle division of Philips. [ 1 ] [ 2 ] For personal care products marketed outside the United States, Palau, Micronesia, and the Marshall Islands, Philips used the Philishave trademark until 2006.
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An electric shaver (also known as the dry razor, electric razor, or simply shaver) is a razor with an electrically powered rotating or oscillating blade. The electric shaver usually does not require the use of shaving cream, soap, or water. The razor may be powered by a small DC motor, which is either powered by batteries or mains electricity.
1951, introduced the Philishave two-headed rotary shaver, marketed in the USA under the Norelco name. 1963, introduced the Compact Cassette. 1963, introduced the first domestic home video tape recorder, the 405 line 1" tape reel model EL3400. 1978, introduced the Laserdisc player, using technology invented in the 1960s.
Their first challenger was manufactured by King C. Gillette: a double-edged safety razor with replaceable blades. [citation needed] Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a loss, but the replacement blades earned a high margin and provided continuous sales. They were immensely successful ...
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