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The iPhone 12 features a 6.1-inch (155 mm) display [33] with Super Retina XDR OLED technology at a resolution of 2532 × 1170 pixels and a pixel density of about 460 ppi. [34] The iPhone 12 Mini features a 5.4-inch (137 mm) display with the same technology at a resolution of 2340 × 1080 pixels, and a pixel density of about 476 ppi.
A second strategy Apple has is comparing their product with rival products in their advertisements. Ads that show the relative advantage the iPhone has over competitor products. They focus on potential switchers who currently are using another smartphone brand. The iPhone advertising campaign took flight in 2007 and has continued into 2019.
Equipped with Apple's powerful M2 chip, it offers all-day battery life, a stunning 12-megapixel camera and a liquid retina display that makes movies and TV shows pop. And now's the time to pounce ...
The iPhone 12 Pro features four cameras: one front-facing camera and three back-facing cameras, including a telephoto, wide, and ultra-wide camera. The iPhone 12 Pro also features a lidar scanner for AR and computer-aided photo enhancement services. The iPhone 12 Pro also adds Night Mode for time-lapse video recording on all four cameras. [39]
Customers can now get an iPhone 15 for 4,599 yuan ($639), down 1,400 yuan ($194) from the original price, according to promotions on Apple’s official store on Tmall.
The iPhone 14 Pro has a resolution of 2556×1179 pixels at 460 pixels per inch (ppi), while the Pro Max variant has a resolution of 2796×1290 pixels at 460 ppi. Both variants have an "always on display" feature, [23] with an adaptive ProMotion 120 Hz refresh rate that can reduce down to 1 Hz to save battery life while in "always on" mode. [24]
Rates on a 15-year mortgage stand at an average 6.12% for purchase and 6.14% for refinance — up 9 basis points from 6.03% for purchase and 9 basis points from 6.05% for refinance this time last ...
The iPhone 13 Pro and iPhone 13 Pro Max were praised by reviewers and journalists for its marked improvement in battery life, improved set of cameras, and the addition of ProMotion to the iPhone. The devices have repeatedly been said to have "the best camera in a smartphone." [39] [40] [41]
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