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Sales engineering is a hybrid profession of sales and engineering that exists in industrial and commercial markets. Buying decisions in these markets are made differently than those in many consumer contexts, being based more on technical information and rational analysis and less on style, fashion, or impulse .
While it includes "customer service" in the title, the fact that the job leads with a need to accomplish daily, weekly and monthly close rates makes it clear that sales is a primary focus.
Licensure by individual state boards, examination by National Council of Examiners for Engineering and Surveying Certified Sales Engineer: CSE Certified by the North American Association of Sales Engineers (NAASE) Master of Engineering Management: MEM Professional engineering business degree comparable to an MBA. Model Law Engineer MLE
The idea was to incorporate direct response marketing techniques to accomplish the job of direct salespeople, and the initiative was quite successful. [5] Paul Selden's "Sales Process Engineering, A Personal Workshop" [6] was a further attempt to demonstrate the applicability of the theory and tools of quality management to the sales function.
Customer engineers need to keep up to date on the latest technical developments in their company's customers. Part of their job description requires servicing special equipment that has broken down or seemingly run its course. Many of the engineers are asked to repair specific equipment and others focus on just helping clients.
The three recruitment tasks used in sales management are job analysis; job description and job qualifications. [4] Job analysis is performed to specify the certain tasks that a salesperson is responsible for on a daily basis. It should identify what activities are deemed as being vital to the success of the company.
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