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The name means 'Mercury' in German, and tied the new brand to the Lincoln-Mercury dealers through which the car would be sold. Initially, 800 Lincoln-Mercury dealers enrolled to also become Merkur dealers. [11] Ford projected sales of 16,000 to 20,000 units per year.
Merkur (German pronunciation: [mɛʁˈkuːɐ̯], Mercury) is a defunct automobile brand that was marketed by the Lincoln-Mercury division of Ford Motor Company from 1985 to 1989. Drawing its name from the German word for Mercury, Merkur was targeted at buyers of European executive cars in North America, selling captive imports produced by the ...
Ford's decision to retire its Mercury brand has left some owners worried that they will no longer be able to get service and support for their cars. On Wednesday, Ford's executive vice president ...
For 1939, the Mercury was launched at a starting price of US$916 ($20,064 in 2023 dollars [10]); over 65,800 vehicles were sold in the inaugural model year. [11] In response to the popularity of the model line, Ford revised its branding structure after 1940; De Luxe Ford was discontinued as a sub-marque (returning to its previous use as a Ford trim line), and all Lincolns became derived from ...
This is a list of both production and concept vehicles of the former Mercury division of Ford Motor Company of the United States and Canada. Production models
Ford Motor (F) said Wednesday that it will cease making Mercury brand vehicles later this year, putting a coffin nail in yet another storied American car brand. Production will end in the fourth ...
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