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Rusty is an Australian surfboard and surfwear brand formed in 1985 by Rusty Preisendorfer. [2] [3] It also operates in the US under the name Rusty Surfboards.Notably, Rusty has worked with professional surfers such as Josh Kerr, [4] Jamie O'Brien, C. J. Hobgood, Wade Carmichael, [5] Liam "Letty" Mortensen, [6] and Jacob "Zeke" Szekely.
Melanzana (clothing brand) Millet (manufacturer) Minus33; Moncler; Moosejaw; Mossy Oak; Mountain Designs; Mountain Equipment Co-op; Mountain Equipment Company; Mountain Hardwear; Mountain Warehouse; Mountcastle & Sons
In the United States, the O'Neill clothing license is held by the La Jolla Group. The O'Neill wetsuit business continues to be owned by the O'Neill family and is based in Santa Cruz, CA . In 1996 O'Neill set up the O'Neill Sea Odyssey , a free, ocean-based program to educate young people about the marine environment.
Regarding the marketing strategies, unlike other surfing firms like Quiksilver or Billabong, OP established as a more general sportswear brand, commercializing its products in national store chains while other similar companies were restricted to independent surf shops. Moreover, OP also designed clothing for both adults and young people. [1]
Quiksilver is an Australian brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport-related equipment. [3]
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