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2. Category:Mass media theorists - Wikipedia

   en.wikipedia.org/wiki/Category:Mass_media_theorists

   Download as PDF; Printable version; In other projects Wikidata item; ... Pages in category "Mass media theorists" The following 192 pages are in this category, out of ...

3. Hierarchy of Influences - Wikipedia

   en.wikipedia.org/wiki/Hierarchy_of_Influences

   The macro social systems level is the outer-most ring of the model that represent the influences from social systems as a whole. This level focus on how ideological forces shape and influence media content. For this reason, it is often employed in cross-national comparative media studies. [2]

4. Media studies - Wikipedia

   en.wikipedia.org/wiki/Media_studies

   Meanwhile, cool media are high in participation, because inclusively provides information but relies on the viewer to fill in the blanks. McLuhan used lecturing as an example for hot media and seminars as an example for low media. Using a hot medium in a hot or cool culture makes a difference. [6]

5. Influence of mass media - Wikipedia

   en.wikipedia.org/wiki/Influence_of_mass_media

   Combing through the technological and social environment, early media effects theories stated that the mass media were all-powerful. [20] Representative theories: Hypodermic needle model, or magic bullet theory: Considers the audience to be targets of an injection or bullet of information fired from the pistol of mass media. The audience are ...

6. Audience theory - Wikipedia

   en.wikipedia.org/wiki/Audience_theory

   Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.

7. Harold Innis's communications theories - Wikipedia

   en.wikipedia.org/wiki/Harold_Innis's...

   He proposed that new media are "pulled" into existence by organized interests after inventors have already developed the technology, or prototypes of the technology, necessary to support the media. Poe's theory also predicts the effects the media will have on society by considering eight attributes of a medium: accessibility, privacy, fidelity ...

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   mail.aol.com

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9. The Media Equation - Wikipedia

   en.wikipedia.org/wiki/The_Media_Equation

   The Media Equation is a general communication theory that claims people tend to assign human characteristics to computers and other media, and treat them as if they were real social actors. [1] The effects of this phenomenon on people experiencing these media are often profound, leading them to behave and to respond to these experiences in ...