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Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
In July 2017, Qiaodan Sports filed a lawsuit against Michael Jordan for infringement of reputation and demanded CN¥1.1 million (US$162,500) in compensation. In the filing, Qiaodan claimed that Jordan had "maliciously" initiated 78 trademarks disputes over a number of years but had only managed to win three of them. [ 9 ]
Sneaker companies encourage this trend by producing rare sneakers in limited numbers, often at very high retail prices. Artistically-modified sneakers can sell for upwards of $1000 at exclusive establishments like Saks Fifth Avenue. [21] In 2005, a documentary, Just for Kicks, about the sneaker phenomenon and history was released.
On May 17, 2020, [52] Geller broke his own record when his autographed, game-worn 1985 Air Jordan 1s sold at Sotheby's for $560,000. [53] [54] The shoes were in the Chicago Bulls colors of red, white, and black. Like most of Jordan's shoes, the sneakers were mismatched: the left pair was a U.S size 13 while the right pair was a size 13.5.
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