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Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies. [5]
A communication process is defined as information that is shared with the intent that the receiver understands the message that the business intended to send. [11] The communication process was once thought of as having the source of the message, which is then encoded , put through the chosen communication channel , which is then decoded by the ...
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The "next best action" (an offer, proposition, service, etc.) is determined by the customer's interests and needs, and the marketing organization's business objectives and policies. This is in sharp contrast to traditional marketing approaches that first create a proposition for a product or service and then attempt to find interested and ...
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