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  2. Starwood Hotels and Resorts - Wikipedia

    en.wikipedia.org/wiki/Starwood_Hotels_and_Resorts

    Former Starwood logo. Starwood Hotels and Resorts was originally formed by the real estate investment firm Starwood Capital to take advantage of a tax break; at the time the company was known as Starwood Lodging. [8] Initially, Starwood Lodging owned a number of hotels throughout North America, all under different brand names.

  3. W Hotels - Wikipedia

    en.wikipedia.org/wiki/W_Hotels

    W Hotels was launched in 1998 with W New York, a conversion of the former Doral Inn hotel on Lexington Avenue, Manhattan. [2] [3] Barry Sternlicht, then CEO of Starwood Hotels and Resorts Hotels 1995–2005, created the brand. [4] The concept included dark, muted colors, brushed metal, hotel staff in black T-shirts, photographs, and a bar. [5]

  4. Starwood Hotels and Resorts Relocates Global ... - AOL

    www.aol.com/news/2013-03-04-starwood-hotels-and...

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  5. St. Regis Hotels & Resorts - Wikipedia

    en.wikipedia.org/wiki/St._Regis_Hotels_&_Resorts

    The St. Regis brand was launched in 1998, [5] when Starwood rebranded a former Ritz-Carlton property it had bought in Aspen, Colorado as The St. Regis Aspen. [6] In 1999, Starwood rebranded the Carlton Hotel in Washington, D.C. [7] and two more former Ritz-Carlton properties in Houston [8] and Philadelphia [9] as St. Regis hotels.

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  7. Starwood Hotels & Resorts to Open First Element Hotel ... - AOL

    www.aol.com/2012/09/18/starwood-hotels-resorts...

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