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  2. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    According to a 1997 study published in the Marketing Bulletin, approximately 60% of prices in advertising material ended in the digit 9, 30% ended in the digit 5, 7% ended in the digit 0 and the remaining seven digits combined accounted for only slightly over 3% of prices evaluated. [4]

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