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  2. Stanford Web Credibility Project - Wikipedia

    en.wikipedia.org/wiki/Stanford_Web_Credibility...

    5. Make it easy to contact you. A simple way to boost your site's credibility is by making your contact information clear: phone number, physical address, and email address. 6. Design your site so it looks professional (or is appropriate for your purpose). We find that people quickly evaluate a site by visual design alone.

  3. Online content analysis - Wikipedia

    en.wikipedia.org/wiki/Online_content_analysis

    Social scientists have used this technique to investigate research questions concerning mass media, [1] media effects [4] and agenda setting. [5] With the rise of online communication, content analysis techniques have been adapted and applied to internet research. As with the rise of newspapers, the proliferation of online content provides an ...

  4. Semantic analytics - Wikipedia

    en.wikipedia.org/wiki/Semantic_Analytics

    Semantic analytics, also termed semantic relatedness, is the use of ontologies to analyze content in web resources. This field of research combines text analytics and Semantic Web technologies like RDF. Semantic analytics measures the relatedness of different ontological concepts.

  5. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

  6. Content analysis - Wikipedia

    en.wikipedia.org/wiki/Content_analysis

    Content analysis is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner. [1]

  7. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  8. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    With this information, a marketer can improve marketing campaigns, website creative content, and information architecture. [14] Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization and customer analytics, e.g., segmentation. Web analytics and optimization of ...

  9. Web indexing - Wikipedia

    en.wikipedia.org/wiki/Web_indexing

    Web indexing, or Internet indexing, comprises methods for indexing the contents of a website or of the Internet as a whole. Individual websites or intranets may use a back-of-the-book index , while search engines usually use keywords and metadata to provide a more useful vocabulary for Internet or onsite searching.

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