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The Lego Speed Champions theme was launched on 1 March 2015. The Lego Group announced a partnership with Ferrari, McLaren, Mercedes, and Porsche. As part of the marketing campaign, The Lego Group released six sets based on racing cars. Each set featured different racing cars such as Ferrari, McLaren, Mercedes, and Porsche.
Logo used for Lego video games. Since 1995, numerous commercial video games based on Lego, the construction system produced by The Lego Group, have been released.Following the second game, Lego Island, developed and published by Mindscape, The Lego Group published games on its own with its Lego Media division, which was renamed Lego Software in 2000, and Lego Interactive in 2002.
The game's lead programmer, Dwight Luetscher, created a formula that was used by the game's artists to create individual Lego elements in the game. The pieces available to the player were selected from hundreds of Lego elements by the developers, chosen first by aesthetics, and then analysed to see if they would fit into Luetscher's formula.
The Lego partnership aims to capitalize on the growing fan base of young F1 enthusiasts, over four million of whom are aged between 8 and 12 and are based in Europe or the U.S. Plus, roughly 40% ...
Lego and Oracle Red Bull Racing are set to launch a hyper-realistic brick-built race car as part of a newly announced multi-year partnership with Formula 1. The new Lego Technic set replicates the ...
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
McLaren Formula 1 Race Car (set number: 42141) was released on 1 March 2022. The set consists of 1432 pieces. Executive Director, Technical and McLaren Racing James Key commented, “We are excited to unveil the unique LEGO Technic model of our McLaren F1 car, a fun and engaging product that celebrates our 2021 season livery while giving fans a ...
In 2020, Lego launched its adult-focused category, which boasts big (and more expensive) sets. Think Harry Potter’s Gringotts building , $700 Titanic replicas, and a $500 set of a town from The ...
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