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The sociology of film deals with the sociological analysis of film. [1] According to a university class in it, the field includes "Contemporary cinema as a culture clue to social change; an introduction to the social forces involved in film-making in the United States and other cultures; the influence of films on mass and select audiences."
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
During the early 20th century, developing mass media technologies, such as radio and film, were credited with an almost irresistible power to mold an audience's beliefs, cognition, and behaviors according to the communicators' will. [17] [18] The basic assumption of strong media effects theory was that audiences were passive and homogeneous.
For example, a film may be received as a comedy by some viewers, while others might perceive it as a tragedy, depending on their own experiences and cultural backgrounds. Reception theory further highlights the complex nature of media consumption, as audiences are not passive recipients but active participants in the construction of meaning.
Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...
Standard audience surveys collect data on audience size and basic demographics. Audience quality is inferred from an audience's demographic profile, but do not measure audience engagement. [18] Audience-research methods were questioned during the 1990s with the arrival of new media, particularly digital media, and changes in public media habits.
Dramaturgy is a sociological perspective that analyzes micro-sociological accounts of everyday social interactions through the analogy of performativity and theatrical dramaturgy, dividing such interactions between "actors", "audience" members, and various "front" and "back" stages.
sociology of aging — sociology of architecture — sociology of art — sociology of the body — sociology of childhood — sociology of conflict — sociology of deviance — sociology of disaster — sociology of education — sociology of emotions — sociology of the family — sociology of fatherhood — sociology of film — sociology ...