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The website was originally launched in 2010 by a private owner and was soon acquired by Yellow Pages Directory Inc. In addition to telephone and street address listings, the website also has informational blog articles, in addition to being outspoken advocates of opting-out of traditional print telephone directory home delivery.
A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by ...
The name and concept of "yellow pages" came about in 1883, when a printer in Cheyenne, Wyoming, working on a regular telephone directory, ran out of white paper so they used yellow paper instead. [3] In 1886, Reuben H. Donnelley created the first official Yellow Pages directory for the city of Chicago. [4] [5]
YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. and The Real Yellow Pages directory. [2] In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation ...
The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John Richards. Many RBOCS (Regional Bell Operating Companies) would follow. Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to InfoSpace.com and became their Yellow Pages offering to cobrands.
Algard was searching for a friend's contact information, and the phone company gave him the wrong number. [4] He thought of an online email directory as an easier way to find people. [5] [6] Algard bought the Whitepages.com domain for $900, [7] [8] which he says was all of his savings at the time. [5]
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