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People always want to know what it was like working for Coca-Cola, the most recognized brand name in the world. I worked for the company for seven years, and whenever anyone asks, I tell them that ...
William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. [1] [2] He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". [3]
James Michael Lafferty (born 1963) is an American businessman, speaker, consultant, psychologist, and social media influencer. [1] He is known for his story of starting as a fitness trainer in the Procter & Gamble Company in 1984 and progressing through marketing to become a division CEO for P&G, Coca-Cola, and British American Tobacco.
Cosby appeared in commercials for Coca-Cola's 1979 campaign, "Have a Coke and a Smile," and made a guest appearance at the Great Get-Together, a major bottlers' convention held that year. [14] [30] This campaign continued into 1981. [note 2] His work in this decade was well received. Advertising Age named Cosby the top advertising personality ...
Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool Sora.
After working with Bain & Co and a smaller consultancy, [3] he joined Coca-Cola in 1996. [4] With Coke, he has lived in Latin America [7] and worked in Mexico, where he led the acquisition of Jugos del Valle. [4] In 2015, Quincey became the president of Coca-Cola. [8] [9] He outlined a plan to have five category clusters for brands in the ...
The exhibit features examples of Rockwell's Coca-Cola work from original paintings to final marketing pieces, including the three Company-commissioned paintings that Coca-Cola now holds and ...
Coca-Cola bottle caps that were eligible for My Coke Rewards; those were awarded 3 points each, while the box tops of 12-packs awarded 10 points each, the 20-packs awarded 18 points each, the 24 or 28-packs awarded 20 points each, and the plastic wraps of 32-packs awarded 25 points each.
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