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2. Personal branding - Wikipedia

   en.wikipedia.org/wiki/Personal_branding

   Self-presentation theory and personal branding go hand in hand, we see celebrities and athletes building a particular brand, or persona over with the use of Twitter, Facebook, Instagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with ...

3. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   The higher goal of advertising is to establish a relationship between the brand and its target market. The marketing plan identifies key opportunities, threats, weaknesses, and strengths, sets objectives, and develops an action plan to achieve marketing goals. Each section of the 4P's sets its own objective; for instance, the pricing objective ...

4. Personalized marketing - Wikipedia

   en.wikipedia.org/wiki/Personalized_marketing

   One-to-one marketing [7] refers to marketing strategies applied directly to a specific consumer. Having knowledge of the consumer's preferences, enables suggesting specific products and promotions to each consumer. One-to-one marketing is based on four main steps in order to fulfill its goals: identify, differentiate, interact, and customize. [8]

5. Personal Branding, Part Two: Marketing Yourself - AOL

   www.aol.com/news/2011-08-26-personal-branding...

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6. Brand management - Wikipedia

   en.wikipedia.org/wiki/Brand_management

   In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.

7. Brand implementation - Wikipedia

   en.wikipedia.org/wiki/Brand_implementation

   Brand implementation is an integrated part of a branding cycle and needs to be initiated during the brand design and development phase. Brand implementation is the continuous and consistent application of the brand's image in all business units, communication channels and media. This refers to marketing and branding as a unified whole.