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Nielsen Holdings plc (or Nielsen) is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide.
The company has approximately 30,000 employees and operates in more than 100 countries. [1] NIQ acquired German market research firm GfK in 2023. Until March 2021, it was a part of Nielsen Holdings. Nielsen Holdings divested its consumer intelligence (by then known as NielsenIQ) business to private equity firm Advent International. The business ...
Nielsen lost accreditation by the Media Rating Council (MRC) in 2022 due to inaccurate data reporting during the COVID-19 pandemic, [12] but regained it in April 2023. [13] Nielsen Media Research was founded by Arthur C. Nielsen, a market analyst who
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Nielsen Media Research, the company that creates the Nielsen ratings Nielsen ratings , a rating system used to gauge audience measurement of television programming habits in the United States Nielsen Norman Group , a computer user interface and user experience consulting firm