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According to Visit Temecula Valley's 2018 economic impact report, in 2018 there was a 26% increase in tourism spending, reaching $1.1 billion spent, up from nearly $900 million spent in 2017. [13] The Temecula Valley is a major tourist destination on weekends. There are over 40 wineries offering public wine tasting. [11]
The historic wine production site in Santa Clara County was situated on the eastern slopes of the Santa Cruz Mountains where today resides winemakers and growers of the Santa Clara Valley AVA. On this site, in 1852, Charles LeFranc made the first commercial planting of fine European wine grapes in Santa Clara County to found Almaden Vineyards. [16]
This was not due to a decrease in drinking wine as much as it was a decrease in customers' willingness to spend large amounts on wine. Jon Fredrikson, president of Gomberg, Fredrikson & Associates, said that although sales of $3 to $6 a bottle of wine and $9 to $12 wine had seen growth, sales of wine over $20 had stagnated.
The Temecula Valley Balloon and Wine Festival, then known as the Rancho California Balloon and Wine Festival, was started in 1983 by Walt Darren, a commercial airline pilot and avid balloonist and by Evelyn Harker a veteran event organizer and fundraiser. The seed money was provided by Kaiser Development Company and sponsors came from the local ...
Sold for: $558,000. With only 600 bottles ever produced, this blended red wine marked the final harvest before the vineyard’s old vines were uprooted.Made during the tail end of World War II ...
The Temecula Valley Wine Country, whose first commercial winegrapes were planted in 1967, features nearly 50 wineries, [72] many tasting rooms, [73] and more than 3,500 acres (14 km 2) of producing vineyards. The wine country is located east of the Temecula city limits.
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