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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM , UPS , Enron , Morningstar, Inc. , Westinghouse , ABC , and NeXT .
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) ' word, speech ' and τύπος (túpos) ' mark, imprint ') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .
There's the recognizability factor-if a logo is too complex or unrelated to its brand, it risks being glanced over without communicating its 15 Corporate Logos That Contain Subliminal Messages ...
English: The two-dimensional version of the logo for the American Broadcasting Company (ABC), a nationally-known commercial television network in the United States. Designed by Paul Rand, this logo was used from 1962 until replaced in 2007 by a three-dimensional equivalent, which can be seen here. The 2-D logo now functions as a secondary logo ...
IBM is nicknamed Big Blue partly because of its blue logo and color scheme, [183] [184] and also in reference to its former de facto dress code of white shirts with blue suits. [ 183 ] [ 185 ] The company logo has undergone several changes over the years, with its current "8-bar" logo designed in 1972 by graphic designer Paul Rand . [ 186 ]
The sign was composed of nine repetitions of the familiar 'circle w' logo, each of which was 17.5 feet (5.3 m) in diameter and initially divided into nine sections—the enclosing circle, the four diagonal strokes of the W, the three dots above the W, and the bar below—meaning that the entire sign comprised eighty-one individual elements. [9]
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