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The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
Type design is performed by a type designer. It is a craft , blending elements of art and science. In the pre-digital era it was primarily learned through apprenticeship and professional training within the industry.
These design forces resulted in the current Song typeface characterized by thick vertical strokes contrasted with thin horizontal strokes, triangular ornaments at the end of single horizontal strokes, and overall geometrical regularity. In Japanese typography, the equivalent of serifs on kanji and kana characters are called uroko —"fish
A graphic design technique based on grid-work that began in the 19th century became inspiration for modifying the foundational course at the Basel School of Design in 1908. Shortly thereafter, in 1918 Ernst Keller became a professor at the Kunstgewerbeschule Zürich and began developing a graphic design and typography course. He did not teach a ...
Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
Typeface anatomy – Graphic components of typeface letters; Type design – Art of designing typefaces and fonts; Type Directors Club – Organization for better typography; Type foundry – Company that designs typefaces (fonts) Typesetting – Composition of text by means of arranging physical types or digital equivalents
A seriffed terminal may be described as a wedge, bulbous, teardrop, slab, etc., depending on the design of the type. Typefaces may be classified by their look, of which the weight and serif style – whether serif or sans-serif – are key features. [ 9 ]