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The brand's final owner was Mondelēz International, which merged the brand with Maynards to create Maynards Bassetts in 2016. The company's best-known sweets, the Liquorice Allsorts, were created by accident in 1899 and in 1926 the Bertie Bassett mascot was created; Bertie continues to represent the product today.
The Bassett's company mascot is Bertie Bassett, a figure made up of liquorice allsorts, which has become a part of British popular culture. The character's origins lie with advertising copywriter Frank Regan, who used the sweets and some pipe-cleaners to construct what was the original version of Bertie. [ 2 ]
Maynards Bassetts is a UK brand of confectionery owned by Mondelez International, introduced in 2016. [1] The brand was created to merge its existing Maynards and Bassett's brands, which the company came to own following its purchase of Cadbury in 2010.
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English: Geo. Bassett & Co confectionery factory on Beulah Road in Sheffield, South Yorkshire. Bassett's is now owned by the Cadbury Group and part of the Cadbury Trebor Bassett division. Bassett's Liquorice Allsorts, Jelly Babies and other sweets are manufactured here. Further pictures: 1151483; 1517378
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