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Visual communication as the name suggests is communication through visual aid. It is the conveyance of ideas and information in forms that can be read or looked upon. Primarily associated with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources. It solely relies on vision.
Visual communication is the use of visual elements convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1] This style of communication relies on the way one's brain perceives the outside images.
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts.Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. [1]
Once the symbols are learned by a particular group, that symbol stays intact with the object. [1] Symbolic communication includes gestures, body language and facial expressions, as well as vocal moans that can indicate what an individual wants without having to speak.
A visual language is a system of communication using visual elements. Speech as a means of communication cannot strictly be separated from the whole of human communicative activity which includes the visual [1] and the term 'language' in relation to vision is an extension of its use to describe the perception, comprehension and production of visible signs.
The categories of signs and the relationships between them create a system. Barthes, for example, has analyzed the "fashion system," and classified the system of communication through fashion into two categories: image clothing and descriptive clothing. Likewise, an advertisement has its own system of meaning.
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Charles Joseph Minard's Carte Figurative illustrates facts related to Napoleon's 1812 Russian campaign.. Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text.