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Between 2014 and 2017, the company launched other packaged products, such as rice, soya chunks, and flour, under the same brand name. [11] Between 2019 and 2020, the company entered the personal care market under the brand Alife. During the same period, AWL also ventured into the ready-to-cook (RTC) products market. [8]
In terms of market capitalization, ITC is the second-largest FMCG company in India and the third-largest tobacco company in the world. [12] [13] [14] It employs 36,500 people at more than 60 locations across India. [15] Its products are available in 6 million retail outlets in India and exported to 90 countries. [16] [5]
In the last 10 years, the revenue in FMCG industry in India has been growing at the rate of 21.4%. [2] There was a drastic change in revenues in FMCG sector growing from US$31.6 billion to US$52.8 from 2011 to 2017-2018 respectively. [3]
It is a fast-moving consumer goods company, headquartered in the city of Kolkata in the Indian state of West Bengal. Since it was formed in the year 2000, Bisk Farm products have been available throughout Eastern and North Eastern India, and parts of South, Central and North India. The company eventually aims to market its products across the ...
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) [1] or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods , beverages , toiletries , candies , cosmetics , over-the-counter drugs , dry goods , and other consumables .
The inception of Emami Group took place way back in mid-seventies, in West Bengal, when two childhood friends, R.S. Agarwal and R.S. Goenka left their corporate jobs with the Birla Group to set up Kemco Chemicals, a cosmetic manufacturing unit in Kolkata, in 1974. [3] In 1978, it acquired the agri-product company Himani. [4]
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In 2011, the Supreme Court of India issued a contempt notice to DS Group for violating its order against using plastic sachets to sell products. The company attempted to bypass the Supreme Court's ban on selling products in plastic pouches by falsely labeling them as "only for export", despite being sold domestically at a price of ₹6. [42]