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"Got Milk?" advertising on a barn in Marathon County, Wisconsin. The initial Got Milk? phrase was created by the American advertising agency Goodby Silverstein & Partners.In an interview in Art & Copy, a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby and Rich Silverstein said that the phrase almost didn't turn into an advertising campaign.
Jay William Schulberg (July 17, 1939 – January 12, 2005) was an American advertising executive who had chief creative positions at both Ogilvy & Mather and Bozell Worldwide, with an approach to developing concise ads with memorable taglines.
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Art & Copy is a 2009 documentary film, directed by Doug Pray, about the advertising industry in the U.S.The film follows the careers of advertisers, including Hal Riney, George Lois, Mary Wells Lawrence, Dan Wieden, and Lee Clow.
Pasteurized cow’s fat-free milk has all the health perks of whole cow’s milk — “providing 15% of your daily needs in one glass,” according to Ehsani — without the high fat content, and ...