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The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
The world’s largest brewer is counting the costs of being swept into a controversy over Bud Light in the United States. Bud Light controversy cost parent company about $395 million in lost US ...
Bud Light soon lost its crown as America’s top-sold beer, and sales have continued lower since, costing AB InBev valuable market share in the U.S. “I think that we are making progress.
Bud Light's sales are still pressured as the seemingly never-ending controversy surrounding the beer brand continues to brew.. Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ...
Bud Light lost its spot as America's best-selling beer in June after a controversial promotion with a transgender influencer cost it $400 million in sales.But the pain for parent company Anheuser ...
The world's largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion. ... The controversy ...
Bud Light has been locked for months in a contentious dispute with its consumer base over a brief partnership with transgender influencer Dylan Mulvaney that has cost the brand and its parent ...