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An example of a résumé with a common format with the name John Doe. A résumé or resume (or alternatively resumé), [a] [1] is a document created and used by a person to present their background, skills, and accomplishments. Résumés can be used for a variety of reasons, but most often are used to secure new jobs, whether in the same ...
[1] [3] In North America, the term résumé (also spelled resume) is used, referring to a short career summary. [ 4 ] [ 5 ] The term curriculum vitae and its abbreviation, CV, are also used especially in academia to refer to extensive or even complete summaries of a person's career, qualifications, and education, including publications and ...
A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.
Brand recognition refers to how easily the consumers can associate a brand based on the company's logo, slogan, color scheme, or other visual element, without seeing the company's name. [ 46 ] Brand collaborations refer to the short-lived or ephemeral "partnerships between brands in which their images, legacies and values intertwine."
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