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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another ...
Vi-Jon was founded as Peroxide Specialty Company in 1908 by John B. Brunner. Vi-Jon was acquired by investment firm Berkshire Partners in 2006. [5]In 2006 Procter & Gamble filed a lawsuit against Vi-Jon alleging that Vi-Jon copied the look of Crest Pro-Health mouth wash; the parties settled a few months later, with Vi-Jon agreeing to withdraw its product from the market, to not use bottle ...
The concept of venture brands is a naming strategy that originates from private labels. Private labels are products or services that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product.
D (red label) "For Dry Hair" O (yellow label) "For Oily Hair" N (blue label) "For Normal Hair" In 1963, Breck was sold to Shulton Division of American Cyanamid, a chemical company based in New Jersey. Breck was sold to The Dial Corporation in 1990. [2]
In August 2005, [2] Amazon began selling products under its own private label, Pinzon. The trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods. [2] In March 2007, the company applied to expand the trademark to cover a more diverse list of goods. [3]
As of time of publication, some items include a 42-ounce can of oats for $3.99, several flavors of 15-ounce coffee creamers for $3.49 each, and a 15-ounce can of traditional pizza sauce for $1.09.
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