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  2. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    Annotated example of a Positioning Statement [30] Volvo To upper income, other brand switcher car buyers [target audience]; Volvo is a differentiated brand of prestige automobiles [marketing strategy], That offers the benefits of safety [problem removal] as well as prestige [social approval].

  3. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]

  4. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The marketing mix is the set of controllable elements or variables that a company uses to ... place, promotion, people, positioning, packaging, and ... For example, a ...

  5. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    The marketing program for each brand or product should be based on the understanding of the target market (or target markets) revealed in the market profile. Positioning is the final step in the S-T-P planning approach; Segmentation → Targeting → Positioning. It is a core framework for developing marketing plans and setting objectives.

  6. Perceptual mapping - Wikipedia

    en.wikipedia.org/wiki/Perceptual_mapping

    Perceptual maps can also be used to help keep track of how a new product, such as a recently introduced smartphone, is being viewed in a specific market. It is important to see that the way a business is marketing its product is not only successful, but successful in a manner that aligns with the business’s overarching goal for positioning.

  7. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Positioning is an important marketing concept that businesses implement to market their products or services. The positioning concept focuses on creating an image that will best attract the intended audience. Businesses that implement the positioning concept focus on promotion, price, placement and product.

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