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Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ] and to move it away from its ...
Right-wing politicians and celebrities, alike, called for a boycott of Anheuser-Busch brands, including Bud Light. Some bars stopped carrying the beer, whether to dodge controversy or avoid losing ...
The move follows weeks of controversy, including a video of Kid Rock shooting cases of Bud Light and calls for a boycott backed by conservative figures including Florida Gov. Ron DeSantis ...
Earlier this month an angry, lathered-up Kid Rock wearing a MAGA hat destroyed cases of Bud Light by shooting them with a rifle, firing up controversy over the brand’s affiliation with ...
What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash and boycotts rocking brands like Anheuser-Busch, Target, Kohl's ...
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Collett upgraded Bud Light's parent company, Anheuser-Busch InBev , from Hold to Buy and raised his price target from $52 to $60, noting that Bud Light is "at the end of the tunnel" of its ...