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Mailchimp is a marketing automation and email marketing platform. [ 5 ] [ 6 ] [ 7 ] "Mailchimp" is the trade name of its operator, Rocket Science Group, [ 8 ] an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [ 9 ] with Dan Kurzius joining at a later date.
The platform charges its side-gig workers a fee for every job. If a customer cancels on you, you won’t get paid. That said, the math does work for some but not others.
He is the co-founder and former CEO of Rocket Science Group, [7] commonly known as Mailchimp [6] a CRM with 15 million users. [8] In 2016, he was recognized as Ernst & Young's Entrepreneur of the Year. [9] According to Atlanta Business Chronicle, in August 2017, Chestnut was awarded "Most Admired CEO". [10]
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Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. [ 6 ] Email marketing platforms provide detailed analytics , allowing businesses to track open rates , click-through rates , and other important metrics to evaluate campaign performance.
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