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2. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.

3. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

4. Demand-side platform - Wikipedia

   en.wikipedia.org/wiki/Demand-side_platform

   Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. Self-service , in contrast, is like full-service but the management is carried out by the agency or advertiser themselves to allow more control and ...

5. Analysis-Black Friday: online marketing costs jump in bidding ...

   www.aol.com/news/analysis-black-friday-online...

   Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms ...

6. 15 Biggest Email Service and Account Providers - AOL

   www.aol.com/news/15-biggest-email-account...

   Constant Contact launched Toolkit in April 2014, an all-in-one online marketing platform that blends multi-channel marketing options, including email, social, mobile, and web. 13. Tutanota

7. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   For example, in the year 2014, PPC(AdWords) or online advertising contributed approximately US$45 billion of the total US$66 billion of Google's annual revenue [18] In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft's Bing began to be the search engine that Yahoo used to provide its search results. [19]