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[1] [2] While the Administrative Procedure Act definition of "agency" applies to most executive branch agencies, Congress may define an agency however it chooses in enabling legislation, and through subsequent litigation often involving the Freedom of Information Act and the Government in the Sunshine Act. These further cloud attempts to ...
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...
The American Association of Advertising Agencies was founded on June 4, 1917, in St. Louis by five regional advertising industry groups and 111 charter members. As its founding came right after the U.S. entry into World War I, one of the association's earliest actions was to urge its members to "sound a patriotic note in ads in support of the war effort". [1]
The actual ad – the copy, layout, and artwork – was still prepared by the company wishing to advertise; in effect, Palmer was a space broker. The situation changed when the first full-service advertising agency of N.W. Ayer & Son was founded in 1869 in Philadelphia.
The Advertising Council, commonly known as Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements or PSAs on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government. [5]
The Association of National Advertisers (ANA) [2] [3] [4] represents the marketing community in the United States. [5] Its headquarters is in New York City and it has another office in Washington, D.C. [6] ANA's membership include over 600 companies [7] with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.
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Advertising agency or marketing agency, a service business dedicated to creating, planning and handling advertising for its clients; Employment agency, a business that serves as a representative, acting on behalf of another; Government agency, a department of a local or national government responsible for the oversight and administration of a ...