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Hurley is an American company that sells clothes and accessories marketed towards surfing and swimming. Established in 1979 as a distributor for Billabong clothing in the United States, Hurley was sold to Nike, Inc. in 2002 for an undisclosed price and then to Bluestar Alliance LLC in 2019 for an undisclosed price.
Billabong only announced a single acquisition in 2009 with the purchase of Swell, a US-based online retailer of board-sports brands, for an undisclosed sum. [19] Billabong began 2010 with the signing of a 10-year licensing deal with popular skateboard company Plan B, and Plan B subsequently entered into a partnership arrangement with Element. [20]
Quiksilver is an Australian brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California.It is one of the world's largest brands of surfwear and boardsport-related equipment. [3]
Regarding the marketing strategies, unlike other surfing firms like Quiksilver or Billabong, OP established as a more general sportswear brand, commercializing its products in national store chains while other similar companies were restricted to independent surf shops. Moreover, OP also designed clothing for both adults and young people. [1]
Billabong: 1973 Australia Björn Borg: 1997 Sweden Bravissimo: 1995 England Catalina Swimwear: 1907 United States Chantelle (lingerie) 1876 France Curvy Kate: 2009 England Deus Ex Machina: 2006 Australia: Diapolo: 1997 Hungary: Dolfin Swimwear: 1941 United States Funkita: 2002 Australia Funky Trunks: 2002 Australia Gottex: 1956 Israel Grand ...
Billabong's sale of the West 49 retail chain was announced on November 4, 2013, with fashion retailer YM Inc. identified as the buyer. West 49 will be sold for approximately CAD$9–11 million after Billabong originally paid CAD$99 million in 2010. The ownership of 92 West 49 retail stores, located across Canada, will be transferred through the ...
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