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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
Classic Model Cars (CMC) – German manufacturer of precision high end die-cast collectible model cars and race car transporters in 1:18 and 1:12 scale. Classiques CCC – 1:43 scale resin models made in France. Classic Model Replicars (CMR) – Cle – Name from Clement Gaget. Plastic toy cars and trucks from 1950s – 1970s [17]
The Matchbox brand as well as Lesney's tooling were bought by and became a division of Universal Holdings/Universal Toys, where the company re-formed as "Matchbox International Ltd." Tooling and production were moved to Macau. Jack Odell went on to form a new company, Lledo, where he produced models similar to early Matchbox Models of Yesteryear.
Their popular Matchbox 1–75 series was so named because there were always 75 different vehicles in the line, each packaged in a small box designed to look like those used for matches. These toys became so popular that the "Matchbox" became widely used as a generic term for any die-cast toy car, regardless of manufacturer.
About 2010, similar to Matchbox or Hot Wheels, Majorette was moving into plastic cars and trucks of larger sizes. One example from this new "Kids Mate" series was a Mini Cooper in about 1:20 scale. The car is very detailed and complete with all opening features, but all in plastic in a package with bright (but Majorette-like) red colors.
This is just one of two cars like it in existence. Talk about a hot commodity! To put things into perspective, Road and Track reports you could buy a Porsche 911 Carrera S for less than it would ...
Later, plastic as well as die-cast toys were identified with both names as "Tootsietoy-Strombecker". The name Tootsietoy was often applied to larger, but fairly realistic plastic cars and trucks through the 1990s, but some die-cast were also still made like the Hardbody series in Matchbox size and slightly larger than 1:43 scale.
This page was last edited on 17 February 2025, at 10:23 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
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