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Subsequently, he was a national sales manager at Synergetic Micro Systems; he left in 2001 after the company was bought by Lantronix. [6] He started a marketing consultancy, Perry S. Marshall & Associates, and published his first book, Industrial Ethernet: A Pocket Guide. It was followed by second and third editions, co-written with John ...
Notable For Dummies books include: DOS For Dummies, the first, published in 1991, whose first printing was just 7,500 copies [4] [5] Windows for Dummies, asserted to be the best-selling computer book of all time, with more than 15 million sold [4] L'Histoire de France Pour Les Nuls, the top-selling non-English For Dummies title, with more than ...
series) is a product line of how-to and other reference books published by Dorling Kindersley (DK). The books in this series provide a basic understanding of a complex and popular topics. The term "idiot" is used as hyperbole, to reassure readers that the guides will be basic and comprehensible, even if the topics seem intimidating.
From cult classic such as Harry Potter to New York Times best-sellers, these 20 reads have the most customer reviews than any other books on Amazon!
Rackham has written more than 150 articles on marketing, selling and channel strategy including “Ending the War Between Sales and Marketing,” co-authored with Philip Kotler and Suj Krishnaswamy for Harvard Business Review (2006), [11] “Breadth of a Salesman,” with John DeVincentis, for McKinsey Quarterly (1998), [12] and “Why Bad ...
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
A book review is a form of literary criticism in which a book is merely described (summary review) or analyzed based on content, style, and merit. [ 1 ] A book review may be a primary source , an opinion piece, a summary review, or a scholarly view. [ 2 ]
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