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Download as PDF; Printable version; In other projects Wikidata item; ... Pages in category "Mass media theorists" The following 192 pages are in this category, out of ...
Download as PDF; Printable version; In other projects Wikidata item; ... Pages in category "Mass media theories" The following 25 pages are in this category, out of ...
Henry Jenkins is accepted by media academics to be the father of the term with his book Convergence Culture: Where Old and New Media Collide. [2] It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power struggle over the distribution and control of content. [3]
He uses an example of the electric light to make this connection and to explain how "the medium is the message". The electric light is pure information and it is a medium without a message, unless it is used to spell out some verbal ad or a name. The characteristic of all media means the "content" of any medium is always another medium.
The macro social systems level is the outer-most ring of the model that represent the influences from social systems as a whole. This level focus on how ideological forces shape and influence media content. For this reason, it is often employed in cross-national comparative media studies. [2]
Media theory also works well with critical pedagogy and feminist theories of composition. These theories challenge traditional notions of hierarchies in relation to certain social groups, like race or gender, and how this affects writing. When in practice, media theory can break down hierarchies in several ways.
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In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience.