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Obey Clothing (stylized in all caps) is an American clothing company founded in 2001 by street artist and illustrator Shepard Fairey as an extension to his work in activism. The company appropriates themes and images used in its clothing from the John Carpenter film They Live .
The Obey Awareness Program, [114] operated by Obey Clothing, was founded in 2007 as an extension of Fairey's humanitarian efforts. This program allows Fairey to support causes he believes in by selling specially designed merchandise and donating 100% of the profits raised to handpicked organizations and their causes.
The "OBEY" slogan was not only a parody of propaganda, but also a direct homage to the "OBEY" signs found in the cult film, They Live (1988), starring Roddy Piper. About "OBEY", San Diego Union-Tribune art critic Robert L. Pincus said: "[Fairey's work] was a reaction against earlier political art, since it delivered no clear message. Still ...
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In 2001, an 18-year-old committed to a Texas boot camp operated by one of Slattery’s previous companies, Correctional Services Corp., came down with pneumonia and pleaded to see a doctor as he struggled to breathe.
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