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In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
The buyer is acting prudently and knowledgeably. The seller is under extreme compulsion to sell. The buyer is typically motivated. The buyer is acting in what he or she considered his or her best interest. A limited marketing effort and time will be allowed for the completion of the sale.
The seller's main motivation for using this technique is to obtain cash on closing or shortly after, instead of receiving the proceeds from the sale over a period of years. [1] The buyer's motivation is to obtain more lenient financing from the seller, especially when credit issues are or have been a problem.
Buy one, get one free deals are one of the oldest sale tactics in the book. But if you think about it, Wallin says, the same offer could be written as, “Buy two, get 50% off of each.” Of ...
Sales broker, seller agency, seller agent, seller representative: This is a traditional role where the salesman represents a person or company on the selling end of a deal. Sales managers aim to implement various sales strategies and management techniques in order to facilitate improved profits and increased sales volume.
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